The Scarlet Tassel In The News

	Home Accents Today, March 2007 The Scarlet Tassel Adds Value with Services Beyond the Store When Deirdre and I established our business, we shared a vision of what we wanted The Scarlet Tassel to known for, and topping that list was excellent customer service. As we've grown into our store and our brand, we've developed a distinct retail personality and a strong presence in the local community. Customer service is no longer limited to inside the store.

	Atlanta Magazine, March 2007 11th Annual Roswell Woman's Club Showcase Home The Scarlet Tassel, Inc. designed the Upstairs Galleries to be an inviting and relaxing lounge area. Here one might enjoy a leisurely afternoon of reading or a cozy evening with a glass of wine. This elegant passageway boasts the use of classic undertones and distinctive decorative statements.

	Newcomer, February/March 2007 Service, Solutions and Satisfaction Sandy Springs is one of Atlanta's most desirable neighborhoods, and its residents live within close proximity to many of Atlanta's shopping destinations. But in the last few years, Sandy Springs has sprouted a few shopping destinations of its own, including a charming boutique known as The Scarlet Tassel. A home décor and gift store focusing on decorative accessories for all areas of the home, The Scarlet Tassel has after only three years carved out its own niche, with a distinctive product offering and an inspirational shopping environment.

	Giftbeat, December 2006/January 2007 At The Scarlet Tassel, It's All About Home Just two years after its launch in 2003, Atlanta's gift, home décor and accent furniture store, The Scarlet Tassel, was named one of the country's 50 Retail Stars by Home Accents Today. Owners Shelly Dozier-McKee and Deirdre Staab were naturally thrilled but didn't see it as an "overnight success." Before opening their doors in up-and-coming suburb Sandy Springs, the pair spent well over a year meeting with focus groups, working with a local small-business development center and scouting out possible locations for their dream store.

	Atlanta Magazine, December 2006 Best of Atlanta — Best Home Décor: The Scarlet Tassel Don't miss the gift shop at The 2006 Atlanta Magazine Dream Home! The Scarlet Tassel will bring the personality and style of their award-winning home décor and gift store to you. The Dream Home Gift Shop will offer a wonderful selection of seasonal décor, decorative accessories, wall décor, gifts, and much more.

	The 2006 Atlanta Magazine Dream Home, October-November 2006 The Dream Home Gift Shop — Presented by The Scarlet Tassel Don't miss the gift shop at The 2006 Atlanta Magazine Dream Home! The Scarlet Tassel will bring the personality and style of their award-winning home décor and gift store to you. The Dream Home Gift Shop will offer a wonderful selection of seasonal décor, decorative accessories, wall décor, gifts, and much more.

	A Lady's Day Out, Spring 2006 Atlanta, Macon and Surrounding Areas — A Shopping Guide and Tourist Handbook Spiced with Local History and Heritage Since its opening, The Scarlet Tassel has established itself as a successful home décor and gift store in Sandy Springs. In fact, the highly regarded store was awarded the Bronze ASID 2004 Design Excellence Award.

	Furniture Style Magazine, December 2005 Holiday Wrappings — The holidays really are the most wonderful time of the year for home-related merchants. Two successful retailers explain why. The intense focus on home and hearth during the fourth quarter is a tremendous catalyst for home furnishings sales Whether it's the purchase of a new dining room set around which the family will gather or a bevy of smaller items for holiday decorating, entertaining and gift giving, the consumer is ready to buy what home furnishings stores have to offer.

	The ARTS Awards, August 2005 17th Annual ARTS Award Finalist Dallas Market Center (DMC), the world’s largest wholesale merchandise resource, and the Accessories Resource Team (ART) today announced finalists for the 17th Annual ARTS Awards. The ARTS Awards, presented at a gala event each January during the Dallas International Gift and Home Accessories Market, is the premier awards program for the home decorative accessories industry. Winners will be announced Academy Awards-style at the next ARTS Awards gala in Dallas, Saturday, January 21, 2006, held in the Great Hall of 2300 Stemmons (formerly the International Apparel Mart).

	Living Space Magazine, Summer 2005 Styles and Trends — The Do's and Don'ts of Accessorizing Bookcases We all love accessories but knowing how to display them is often a big design challenge. So we turned to Deirdre Staab and Shelly Dozier-McKee from The Scarlet Tassel, a home accessories and interior design store, for help. If your bookshelves are crammed with a jumbled assortment of odds and ends, look bare and uninspired or just simply don't have style, Deirdre and Shelly give us a lesson in the art of accessorizing.

	Home Accents Today, May 2005 2005 Retail Star for Creative Excellence The Scarlet Tassel, Atlanta has been named one of Home Accents Today's 50 Retail Stars. Stars were chosen by editors of the premier trade magazine for the home accents industry based on creative merchandising, display and advertising, as well as being successful businesses in their marketing area and having a strong presence in their communities.

	Living Space Magazine, Winter 2004-2005 Great Gifts Under $50 Finding the perfect gift is sometimes daunting, but this one-stop shop should give you a head start. Always stumped when it comes to giving the perfect gift? Whether it's a hostess gift or something to say "thank-you" gift giving doesn't have to be difficult if you know where to look. A trip to The Scarlet Tassel, a must-see home accessories store in Atlanta, Georgia, has a wealth of gift ideas for the home. These gift ideas are sure to impress and they won't break the bank. From candles to etched glass wine goblets, you'll find gifts that are not only great to give but also great to receive!

	Atlanta Magazine, December 2004 Best Gift Shops It's worth dropping in at this Sandy Springs shop just to check out its signature tassel collection. From fuzzy black to beaded, beribboned and pompom, they are everywhere.

	Atlanta Magazine, December 2004 GMC Professional Grade Home Makeover Series GMC is excited to present the final installment of its Professional Grade Home Makeover Series contest. For Jane and Mike Hines of Acworth, winning the Home for the Holidays Makeover has been the best Christmas gift they have ever received.

	Home Accents Today, November 2004 Visual Delights — Great Retail Displays Typically when we talk about visual merchandising and great displays we use images from vendors' showrooms, but this time I've pulled pictures from retailers across the country. Don't get me wrong — I've seen some great vendor displays this year and we've shared many of them in the daily issues we publish in High Point and Atlanta. They provide inspiration for ideas you can create in your stores, but sometimes I think they might be a bit daunting because they are picture-perfect.

	Season Magazine, Fall 2004 The Scarlet Tassel Honored with ASID Design Award The Scarlet Tassel, a home décor and gift store in Sandy Springs, was recently honored by the Georgia Chapter of the American Society of Interior Designers (ASID) at its 24th annual awards banquet. Competing against national chain stores, mid-size retailers and independent retailers from all retail product segments, The Scarlet Tassel won the Bronze ASID 2004 Design Excellence Award in the retail category. It was the only independent retailer and the only retailer in Atlanta to receive such an honor.

	Home Accents Today, July 2004 Adventures in Retailing: Four Gamble For Success Retailers are daring people. Some may say crazy, and indeed, some retailers are that too, but having the desire, drive, persistence and creativity to open a retail store takes a lot of chutzpah in the best of times, let alone in the midst of the up and down economy the United States has experienced since Sept. 11. While some markets have been relatively unaffected by the challenges of the last few years, many entrepreneurs have suffered. The entrepreneurial spirit, however, is alive and well in Colorado, California, Georgia and Pennsylvania as proven by these retailers.

	American Society of Interior Designers, May 20, 2004 Design Excellence Award 2004 ASID Design Excellence Award, Retail Category.